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OXO Tools

Better Decisions.
Clearer Numbers.

Practical tools to help you plan website and search investment around your business. Start with the economics, understand the assumptions and give your next conversation a useful starting point.

Available Now · Free Calculator

SEO ROI Calculator

What would more relevant organic traffic need to deliver? Model enquiries or online orders, revenue, contribution margin and SEO costs. Adjust the sliders and see how the return changes over time.

Open SEO ROI Calculator

12-Month Example · GBP

£3,670Incremental Profit After SEO · 44.2% ROI

Illustration of the editable GBP example. Results depend on your inputs.

Start With Your Location.

Each local calculator uses the relevant currency, keyword research examples and commercial context. Switching pages starts a fresh illustrative scenario; it does not convert currencies.

Connect Your Numbers With A Plan.

Understand the opportunity, the work involved and how progress will be measured.

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