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Free Business Tool · EUR
Model Sotogrande property enquiries, service leads and bookings in euros.
Incremental Profit After SEO Cost
€1,488
EUR · Contribution less SEO investment
Projected contribution exceeds SEO investment in this period. Revenue is not profit. This contribution model excludes tax, fixed overhead and the timing of payments.
| Month | Extra Visits | Customers | Monthly Revenue | Cumulative SEO Cost | Cumulative Net |
|---|---|---|---|---|---|
| 1 | 41.7 | 0.2 | €313 | €1,500 | −€1,313 |
| 2 | 83.3 | 0.4 | €625 | €2,200 | −€1,638 |
| 3 | 125 | 0.6 | €938 | €2,900 | −€1,775 |
| 4 | 166.7 | 0.8 | €1,250 | €3,600 | −€1,725 |
| 5 | 208.3 | 1 | €1,563 | €4,300 | −€1,488 |
| 6 | 250 | 1.2 | €1,875 | €5,000 | −€1,063 |
| 7 | 250 | 1.2 | €1,875 | €5,700 | −€638 |
| 8 | 250 | 1.2 | €1,875 | €6,400 | −€213 |
| 9 | 250 | 1.2 | €1,875 | €7,100 | €213 |
| 10 | 250 | 1.2 | €1,875 | €7,800 | €638 |
| 11 | 250 | 1.2 | €1,875 | €8,500 | €1,063 |
| 12 | 250 | 1.2 | €1,875 | €9,200 | €1,488 |
Explore the value of more relevant searches in Sotogrande. Model property enquiries, specialist-service leads or online bookings in euros, with adjustable margins, sales conversion and a realistic ramp-up period.
Use growth above your existing baseline. Counting current customers again would inflate the return.
Use revenue you earn and your delivery margin. An agency commission and a property price are different inputs.
Try lower and higher conversion, a longer ramp-up and realistic costs. Save each scenario as a CSV.
A property search, a marina booking and a home-maintenance enquiry represent different customer journeys. Keep your target areas, languages and service scope clear, and use a separate scenario when the commercial model changes.
For an estate agency, use the net commission or service fee you earn from a completed instruction. Do not enter the sale price of the property as customer revenue. Allow for qualification and the time between an initial enquiry and completion.
Research examples · No measured search volume
Separate a one-off project from a recurring care contract. Use a consistent revenue period and include the labour, materials and subcontractor costs required to fulfil the work when choosing your contribution margin.
Research examples · No measured search volume
Build a scenario around the bookings you can fulfil. Consider how dates, availability and repeat guests affect revenue, and use matched seasonal periods when comparing your search data with completed bookings.
Research examples · No measured search volume
The Calculation
The model compares the contribution from additional organic customers with the SEO investment needed to pursue them. Existing revenue stays outside the calculation.
This is a scenario, not a forecast. It does not model seasonality, changing margins, repeat purchases, lifetime value, tax, fixed overhead, attribution overlap or cash collection delays. Include the cost of content and implementation in your inputs, and use consistent tax-exclusive values. Validate assumptions with website analytics and enquiry measurement.
Enter the revenue earned by your business from a new customer or completed transaction, such as your commission or agency fee. Entering the full advertised property price would overstate the return for an estate agency.
Only if the demand, conversion data and delivery costs are measured consistently. If English and Spanish visitors behave differently or use different landing pages, build separate scenarios and review them together. Avoid adding overlapping keyword volumes twice.
No. The result is the arithmetic of your assumptions. The calculator cannot know whether traffic, rankings, conversion or sales will reach your inputs. Compare cautious, working and higher-growth scenarios, then review them against actual performance.
Revenue does not account for the cost of delivering a product or service. Contribution margin deducts those variable delivery costs before SEO investment is subtracted. The resulting figure is incremental contribution after SEO, not your company’s accounting net profit.
No. Calculations and CSV downloads happen in your browser. The calculator does not send your inputs to OXO, connect to your Google accounts or save them between visits. Changing location opens a fresh example scenario.
Start with what you can afford to invest, the specific work required and conservative estimates from your own business. Test the required additional visits and sales against your capacity and margins. Review the proposed SEO scope with OXO before treating any example cost as a budget or quotation.
We can review your website, search opportunity and measurement, then scope the work around your business. Explore OXO’s SEO packages or talk through your starting point.