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Free Business Tool · EUR
Model Marbella search traffic, customer value and SEO investment in euros.
Incremental Profit After SEO Cost
€9,038
EUR · Contribution less SEO investment
Projected contribution exceeds SEO investment in this period. Revenue is not profit. This contribution model excludes tax, fixed overhead and the timing of payments.
| Month | Extra Visits | Customers | Monthly Revenue | Cumulative SEO Cost | Cumulative Net |
|---|---|---|---|---|---|
| 1 | 83.3 | 0.6 | €563 | €1,400 | −€1,063 |
| 2 | 166.7 | 1.2 | €1,125 | €2,200 | −€1,188 |
| 3 | 250 | 1.9 | €1,688 | €3,000 | −€975 |
| 4 | 333.3 | 2.5 | €2,250 | €3,800 | −€425 |
| 5 | 416.7 | 3.1 | €2,813 | €4,600 | €463 |
| 6 | 500 | 3.8 | €3,375 | €5,400 | €1,688 |
| 7 | 500 | 3.8 | €3,375 | €6,200 | €2,913 |
| 8 | 500 | 3.8 | €3,375 | €7,000 | €4,138 |
| 9 | 500 | 3.8 | €3,375 | €7,800 | €5,363 |
| 10 | 500 | 3.8 | €3,375 | €8,600 | €6,588 |
| 11 | 500 | 3.8 | €3,375 | €9,400 | €7,813 |
| 12 | 500 | 3.8 | €3,375 | €10,200 | €9,038 |
Estimate what additional organic visibility could be worth to a Marbella business. Use local keyword ideas and euro-based inputs to model service enquiries, property leads or online sales against your SEO investment.
Use growth above your existing baseline. Counting current customers again would inflate the return.
Use revenue you earn and your delivery margin. An agency commission and a property price are different inputs.
Try lower and higher conversion, a longer ramp-up and realistic costs. Save each scenario as a CSV.
Marbella, Puerto Banús and Nueva Andalucía can describe different needs within one service area. Group related terms by customer intent and landing page, then model the business value of each group without treating every search as a new customer.
A buyer researching the area may be much earlier in the journey than someone requesting a viewing. Use qualified leads and your completed-transaction revenue, then allow enough time for the sales process.
Research examples · No measured search volume
Match the language and landing page to the customer’s need. Track calls, forms and bookings with consistent rules, and base the closing rate on actual enquiries that became paying customers.
Research examples · No measured search volume
Use net booking or order revenue and account for fulfilment costs. If your business has seasonal demand, run a lower-season and a higher-season scenario instead of extending a peak month across the full year.
Research examples · No measured search volume
The Calculation
The model compares the contribution from additional organic customers with the SEO investment needed to pursue them. Existing revenue stays outside the calculation.
This is a scenario, not a forecast. It does not model seasonality, changing margins, repeat purchases, lifetime value, tax, fixed overhead, attribution overlap or cash collection delays. Include the cost of content and implementation in your inputs, and use consistent tax-exclusive values. Validate assumptions with website analytics and enquiry measurement.
This calculator uses a steady target after the ramp-up period. To examine seasonality, run separate scenarios using matched quieter and busier periods from your own data. Do not treat one peak month as the average for an entire year.
Yes, when those searches match the area and services your business covers. Group overlapping terms carefully, choose the relevant landing pages and use a combined demand estimate that avoids counting close keyword variants repeatedly.
No. The result is the arithmetic of your assumptions. The calculator cannot know whether traffic, rankings, conversion or sales will reach your inputs. Compare cautious, working and higher-growth scenarios, then review them against actual performance.
Revenue does not account for the cost of delivering a product or service. Contribution margin deducts those variable delivery costs before SEO investment is subtracted. The resulting figure is incremental contribution after SEO, not your company’s accounting net profit.
No. Calculations and CSV downloads happen in your browser. The calculator does not send your inputs to OXO, connect to your Google accounts or save them between visits. Changing location opens a fresh example scenario.
Start with what you can afford to invest, the specific work required and conservative estimates from your own business. Test the required additional visits and sales against your capacity and margins. Review the proposed SEO scope with OXO before treating any example cost as a budget or quotation.
We can review your website, search opportunity and measurement, then scope the work around your business. Explore OXO’s SEO packages or talk through your starting point.