Room For The Boats. A Clear Path To Enquiries.
A yacht-dealer website that combines large product imagery with structured browsing for sailing yachts, motorboats and supporting services.
- Client / project
- Beneteau Yachts Gibraltar
- Sector / location
- Marine · Gibraltar
- Focus
- Marine website design
The Brief.
The dealer needed an online presentation that reflected the boats it offered while making the range easier to explore. The project brief included responsive design, image galleries and a clear enquiry route.
The Approach.
The design gives the yacht photography room to work, then organises the navigation around the dealer’s main ranges and services. Visitors can move from the initial brand presentation towards a more specific product interest and a conversation with the sales team.
Product-Led Design
Large yacht imagery establishes the offer and supports a visual browsing experience.
Organised Navigation
Sailing yachts, motorboats, engines and services have distinct routes in the archived interface.
Responsive Galleries
The documented delivery included image-gallery optimisation and layouts for different screen sizes.
Enquiry Foundations
Contact routes and a search-friendly page structure were included in the project scope.
What Was Delivered.
The completed website presents the dealer’s range in a consistent visual system. The archive shows the design delivered at the time; stock, events and commercial wording shown within screenshots may since have changed. No sales or ranking uplift is claimed.
Planning A Similar Project?
Tell us who the website is for, what visitors need to do and what is getting in their way. We can help define the pages, features and ongoing support your project needs.
This case study draws on the original project portfolio and archived website imagery. OXO is the current brand; the project was previously documented under our former brand.