Task-Based Navigation
Postal tools and information are grouped by visitor need.
Public services · GibraltarProject case study · Archive
Royal Gibraltar Post Office
Public-service website design
The Royal Gibraltar Post Office archive shows a service-oriented website arranged around common visitor tasks. Postal identity and imagery provide context, while practical tools and information take priority in the page structure.
● ● ●Royal Gibraltar Post Office · Website designOXO
Visit website Opens in a new tab
- Project
- Royal Gibraltar Post Office
- Sector
- Public services · Gibraltar
- Focus
- Public-service website design
The Design Approach
Postage calculator, track and trace, customer services, customs and post-office-box information are presented as recognisable tiles. This task-based layout gives users a route based on what they need to do, rather than requiring knowledge of the organisation’s structure.
Consistent Service Tiles
Repeated panels make different services easier to scan.
Recognisable Public Identity
The postal branding and imagery frame the practical content.
Planning For This Sector
Public-service websites should make frequent tasks easy to find and support users who arrive with a specific question. A new brief should establish service ownership, accessible content, current instructions and how each tool connects to the underlying service.
Plan A Service-Led Website
Tell us about your audience, your current website and the next step you want visitors to take. We will help define the pages, features and ongoing support your project needs.
An earlier project from our portfolio. The design analysis is based on the archived screens shown above.