Destination-Led Navigation
Countries provide clear entry points into the service information.
International residency servicesProject case study · Archive
Golden Passport
Residency advisory website design
The Golden Passport archive presents an international advisory offer through destination-led navigation and prominent country imagery. It shows a design approach for services whose visitors need to understand their options before contacting an adviser.
● ● ●Golden Passport · Website designOXO
- Project
- Golden Passport
- Sector
- International residency services
- Focus
- Residency advisory website design
The Design Approach
A blue and gold identity frames a Portugal-focused opening panel, with country routes and language indicators in the header. The design separates destination discovery from the broader enquiry path. Historic programme details visible in the screenshot are not current eligibility guidance.
International Presentation
Language indicators acknowledge an audience across markets.
Focused Opening Message
The destination image and headline establish a specific starting point.
Planning For This Sector
Advisory websites need clear programme information, update ownership and a reliable route to qualified advice. A new site should organise questions by destination and client need while making it clear when personalised assessment is required.
Plan An Advisory Website
Tell us about your audience, your current website and the next step you want visitors to take. We will help define the pages, features and ongoing support your project needs.
An earlier project from our portfolio. The design analysis is based on the archived screens shown above.